Our Vision
Mission and Values

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Vision

A nation where every senior is active,
healthy and happy.

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To provide friendship and care for seniors to age in place with community participation, enabling them to enjoy meaningful and enriching lives.

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Mission

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Objectives

Relieve

Relieve the loneliness, isolation and boredom of lonely seniors

Facilitate

Facilitate integration of lonely seniors into the community

Facilitate

Facilitate empowering of our lonely seniors

Promote

Promote community participation in caring for the seniors

Promote

Promote active and positive ageing

Encourage

Encourage lonely seniors to age in place with community support

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Outline of Plan and/or Strategy

LB strives to achieve its vision and mission by:

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Taking a holistic and senior-centric approach with respect to outreach, delivery of programmes and services

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Rolling out innovations and initiatives spanning from prevention to intervention

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Strengthening and optimising our volunteer-driven service delivery model

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Leveraging on an effective and sustainable network of funders, donors and collaborators

Our goal is to reach out to all seniors by providing them with a better quality of life and reinforcing our position as the market leader of the healthcare and eldercare industry.

Objectives

Core Values

These values are represented by the acronym

C

I

R

C

L

E

Commitment

We pledge to give our best to enrich the lives of those we touch

Integrity

We uphold trust and accountability in all we do

Respect

We honour the individual’s rights and beliefs

Compassion

We serve with kindness and openness

Leadership

We inspire and empower change for a better future

Empathy

We listen, we feel, we care

Our Shop is Coming
Your Way Soon!

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