By encouraging the community to wear a silver bow, we hope to raise public awareness of the issue of social isolation among seniors and inspire the community to take action.
Singapore is one of the most rapidly aging countries in Asia. The proportion of older adults (aged 60 years and over) in the population, currently about 8%, is projected to increase to 19% by 2030. At the same time, the number of elderly households in Singapore has tripled over the last 15 years to 42,100 in 2015 from 14,500 in 2000,owing to increased prevalence of smaller, nuclear families and the trend of more people remaining single.
Why Wear a Silver Bow
The significance of Silver Bow has 3 overarching meaning:
I. It acknowledges the uniqueness and individuality of every senior.
II. It encourages members of the community to take the lead and start a conversation with the elderly.
III. It is a call to action to support vulnerable seniors who are at risk of being socially isolated & lonely
We welcome corporates and community partners to partner us in spreading the word and engaging the community!
#WearaSilverBox and #METROxLB campaign
On 9 November 2016 at Paragon Atrium, we broke the Singapore records for the most number of people wearing the silver bow. In partnership with Metro, the public pledged their support in combating social isolation with the silver bow pledge card and/or on their social media page using the hashtags #WearaSilverBow and #METROxLB. For every pledge received, Metro donated $1 to Lions Befrienders. A total of $14,050 was raised, thanks to the generosity of Metro.