At Lions Befrienders, we launched our first annual conference in 2022 and since then, in 2023 and 2024. The motivation behind LB conferences is to provide an industry opportunity for Social Service Agency (SSA) professionals to network and share best practices with one another. Through presentations and demonstrations by speakers of different disciplines, we hope to continuously refine industry research and evolving trends behind ageing societies and how we can consolidate these learnings to apply to the unique needs of each SSA.